A Day In The Life Of A Content Writer: Now You Know...able
A Day In The Life Of A Content Writer: Now You Know...able

A Day In The Life Of A Content Writer: Now You Know...able

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Have you ever been clicking through viral articles on the internet and wondered, “Who wrote that?” Probably not; you’re already clicking on to the next article or creeping your ex-girlfriend’s new boyfriend on Facebook for the umpteenth time. But there’s a small part of me that hopes someone wonders, “Did that girl really get paid to write about frustrated Hooters waitresses?” And if you are that "someone", then this article is for you.



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Photo Credit: Laura McCallum (c) Tickld, Limited 2016

7:45am Wake up. Hit snooze approximately 3 times. Eventually disentangle myself from my sweat pool that is my bed. Note: this will be the first of several references to sweat today. Toronto is experiencing a 3-week long heat wave aka “literal hell”. Maybe in September I’ll feel a temperature in the 20s again.

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Photo Credit: Laura McCallum (c) Tickld, Limited 2016

8:15am Make a delicious breakfast smoothie. I’m way too tired from staying up last night watching Mormon mommy vloggers to notice that I’ve missed key ingredients in my normal cup. I end up drinking pureed peaches, blackberries, and kiwis, with Greek yoghurt. Yum… ish. Halfway through the smoothie I notice that I’m a solid 10 minutes late for my appointment (which is good for me!) so I frantically grab my laptop and head out the door.

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Photo Credit: Laura McCallum (c) Tickld, Limited 2016

8:30am Head out to the subway. I call my Mom most mornings on my 8-minute walk to the subway. Even though it’s only 8 minutes I look like I’ve been swimming in sweat by the time I arrive because global warming is raining down on me. But since I abhor both exercise and the outdoors (I like it from afar or in theory, but reality is quite… outdoorsy) this makes me feel as though I’ve mildly accomplished something, and proves to my mother that I spent time inhaling fresh air today.


9:09am Arrive at a local travel clinic. In April I travelled to Mexico and was vaccinated for Hep A; they told me to return within 6 months to receive the second dose and make me invincible to aaaallllll the hepatitis. Here I am! Except apparently they meant come back AFTER 6 months, so with this extra free time maybe I can actually show up to work on time for once!

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Photo Credit: Laura McCallum (c) Tickld, Limited 2016

9:12am Buy much-needed teeth things. On my way to the subway, still reeling from the shock of potentially walking in the door promptly at 9:30am, I’m distracted by the appearance of a Rexall and the opportunity to buy that teeth stuff my dentist was bugging me about. Why not? 3 minutes later I’m better equipped to massage my swelling gums and I have floss. IMO the first (and only) step to flossing properly is simply owning floss.


9:41am Arrive at work 11 minutes late, which is actually 6 minutes earlier than my normal summer routine. At this point you may be asking yourself, “Wait, is this stuff done in an actual office?” And I am here to tell you, yes! Knowable and Tickld are housed in an office building in midtown Toronto. We have about 20 people in our office in various positions like business development, iOS development, and content management.

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Photo Credit: Laura McCallum (c) Tickld, Limited 2016

Things aren’t super stuffy though. Hours are flexible, we’re free to work in board rooms or at desks or on the couches, there’s an unlimited amount of snacks and candy in the kitchen, and Monday morning meetings start with 10 minutes of viral YouTube videos from the weekend. Not too shabby if you ask me.

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Photo Credit: Laura McCallum (c) Tickld, Limited 2016

10:35am Realize that I’ve been on Facebook for about 45 minutes and start to actually work. When you work on the Internet it’s important to stay in the loop with trends, celebrity news, viral content, etc. but it’s so easy to just get sucked into your own personal life and conversations.

A typical work day for me starts by checking how my articles faired last night. Before being circulated on the Internet our articles go through a fairly rigorous (and highly secretive) testing process to ensure quality content and get rid of those pesky spelling errors. I am by the far the worst spelling error and swearing offender in the office. There are probably a dozen in this article already. If you can find them all, make sure you point them all out to me in the comments with a poke at how I’m a woman in online content! :)

Our content manager and I will fix any errors picked up by the editor in my articles from last night, and then they’re sent off into the universe. I’ll do some quick front-end checks of my test data for our reports and by this point I’m starving. A fruit smoothie sounds healthy but is actually the least filling thing ever. Today is Thursday and Thursday means catered lunch. Around 11:30 we start taking bets on when the food will arrive. I choose 11:40 and lose. My stomach and I both cry.

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Photo Credit: Laura McCallum (c) Tickld, Limited 2016

12:01pm Eat catered lunch. Today’s selection is chicken tenders and a veggie plate, plus deep fried cauliflower for the vegetarians (apparently everything can be deep fried these days). Normally catered lunch prompts a sense of camaraderie and community, and the content writers will assemble on the couches to gossip and whatnot. Today, I’d rather catch up Colbert via YouTube and we’ve already had quite a discussion about Suicide Squad's inexplicably negative reviews that I need to recover from.

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Photo Credit: Laura McCallum (c) Tickld, Limited 2016

12:40pm Write an article. I can’t give away all our secrets for how articles are pitched, sourced, compiled, written, edited, etc. The photo above is of my external thumb, the preview you see on Facebook to see if you’ll like an article before you click on it. I assemble this on Pixlr with Knowable’s classic yellow line, and now this bad boy is ready to be tested.

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Photo Credit: Laura McCallum (c) Tickld, Limited 2016

1:34pm Witness video games. Halfway through writing the above article I move to the couch because, fuck yeah we have couches. Unfortunately post-lunch couch life is also post-lunch video game life. A solid 40 minutes of Smash Brothers. Don’t get me wrong, I like some video games (shout out to my Nancy Drew Detective Series fans!) but something about Smash just makes me cringe. I stick it out though because couch.


2:00pm Nap. I’m 100% serious. This is where Knowable starts to resemble one of those Google, progressive, start-up companies. We have a dank list of perks for people who are on track with their quotas and I take full advantage of both Skittles and couch privileges. I grab a pillow, find a comfy spot away from the tundra-blasting air conditioning vents, and catch up on some much needed zzzzzs. Some (my mother) would say that this is unprofessional, but it truly does refresh me for the afternoon of Buzzfeed quizzes creating articles.

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Photo Credit: Laura McCallum (c) Tickld, Limited 2016

2:57pm Listen to ping pong. Some consider it a stress reliever, others a great alternative to the traditional coffee break, but for me it’s like someone’s tap dancing on my ears. We’re moving offices soon and praise Jesus, the ping pong table will be in a separate room.


3:10pm Write another article. We have a quota of 2/day but thanks to some smart thinking, I have quite a surplus of finished articles to publish every day. Once I get into a groove with writing, the articles just flow... It's great to have a job that allows for such creativity. As a result though I’m truly oblivious to what’s circulating on the internet until someone sends a strongly worded email saying how offended they are by me contradicting how they pronounce “Voldemort”.


5:02pm Leave work. Yeah, that’s right, this is a typical 9-to-5 situation. Despite the luxuries we are still an office where people want to go home at the end of the day, so by 5:10 the office has completely emptied. Time to head to the bank!

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Photo Credit: Laura McCallum (c) Tickld, Limited 2016

5:16pm Get American dolla dolla billz from the bank. Next week the Toronto office is travelling to Missouri for the annual company picnic. I’ve only been to the States once before and want to take advantage of the business trip to explore, so a bunch of us are going to a baseball game. Next to an eagle playing football I can’t picture anything more American than eating a hotdog at a baseball game.


5:32pm Visit a friend from school. I’m one of those weird people whose FOMO has merged with hyper organization and anxiety to create a walking social calendar. I rarely go straight home after work because I’m working one of my other two jobs, seeing a play, attending a meeting, or, as in this case, visiting friends. I adore urban living in my 20s – there’s always something to see or do in Toronto, especially within the theatre scene. I could see a play every night of the week for two weeks and still not see everything that’s onstage this month. And boy, do I rise to that challenge!

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Photo Credit: Laura McCallum (c) Tickld, Limited 2016

12:35am Realize it’s 12:45am and go home. Before we know it almost 7 hours had passed and it is waaaay passed my bedtime. I crave my 9 hours of sleep. Though I quickly count how few hours I would have, I still commute 45 minutes home to sleep in my own bed rather than crash on my friend’s couch. Despite being a busy metropolitan epicentre, Toronto is surprisingly calm early in the night and there’s few people on the streets. Even the Tim Hortons is closed. Sadface.

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Photo Credit: Laura McCallum (c) Tickld, Limited 2016

12:40am Ask if I really have to go to work tomorrow. This conversation speaks for itself.

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Photo Credit: Laura McCallum (c) Tickld, Limited 2016

12:50am Read The Immortal Life of Henrietta Lacks. On my 45 minute commute home on the TTC I read a few chapters of this fantastic non-fiction book about a black woman whose cancer cells were taken without her consent and used for numerous medical advances without accrediting her. I mostly read plays but this year I’ve really gotten back into non-fiction and this had been on my Goodreads to-read list for months.

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Photo Credit: Laura McCallum (c) Tickld, Limited 2016

1:26am Eat a butter tart (not pictured because I ate it…) and go to sleep. It’s been a long yet not-that-tiring day, and I’m desperate for sleep. I crank on my fan because my cursed apartment doesn’t have air conditioning, crack open my window as high as it can go to let in hot, hot, hot outdoor air, and finally crash.


So there you have it, a typical day in the life of a content writer. Every company works differently, and even within our company each writer approaches their job differently, but no matter what we’re all united by a love for the Internet and naps. But mostly naps.

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