You'll Never Believe What Helped Popularize The Modern Day Bra.

You'll Never Believe What Helped Popularize The Modern Day Bra.

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Ladies, what's the one thing you can't wait to get home and take off after a long day? (Other than your pants?) Your bras of course! - off with the bondage. 

Okay, so maybe we all don't feel as strongly about the boob holders as I do but we can surely agree that whether you choose to wear a bra or not, the topic is quite polarizing. 

But did you know, that the modern day brassiere was made popular thanks to World War I? 



Say What Now? 

Before the first World War corsets dominated the scene of feminine undergarments. In case you aren't familiar, corsets are sort of like what waist trainers are today. 


The purpose of corsets changed over time as they were once meant to provide the illusion of a slender, flat body structure. Corsets then became a method of tightening a woman's body while also creating a curvy figure.

Worn around the torso, Corsets were made up of various versions of woven fabrics and channels of vertical ribs coming through them. In the 19th century, corset "ribs" were often made of whalebone, ivory, wood and even metal which made them even more comfortable than they are today. 

And, Then What Happened?

Since a majority of corsets were made out of metal, in 1917 the U.S. War Industries Board encouraged women to "help their men win the war" and stop contributing to the production of corsets. 

This made a huge difference and was estimated to save 28,000 tons of steel.

So, once women collectively chose not to wear corsets (and for good reason, since they were also causing women to faint) then came the rise of the brassieres. 

Bras held other purposes, too. As a result of the men being away at war, many women were working in factories. Corsets were no longer practical undergarments to stand in and work all day - no kidding. It only made sense that women would begin to look for a solution and draw towards bras, that allowed for comfortability at work. 


Bras For The Win! 

And, there we have it. By the end of WWI westernized women were wearing bras far more frequently than corsets. Corsets were designed to accentuate the curvy Victorian ideal body figure with a pinched waist and boosted chest. Bras were made and adopted to provide support, comfortability and minimize the use of metal. 

Out with the old, and in with the new. Women were free at last - well almost. 


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