LAST UPDATED: 24 May 2018Knowable
PERSONAL INFORMATION“Personal Information”
is information that identifies you as an individual or relates to an identifiable individual:
NamePostal address (including billing and shipping addresses)Telephone numberEmail addressCredit and debit card numberProfile pictureSocial media account IDFinancial information required to invoice or pay youCollection of Personal Information
We and our service providers collect Personal Information in a variety of ways, including:
Through the Site
From Other Sources
- We collect Personal Information through the Site, for example, when you sign up for a newsletter or make a purchase.
- We receive your Personal Information from other sources, such as publicly available databases;
- joint marketing partners, when they share the information with us
If you connect your social media account to your Site account, you will share certain Personal Information from your social media account with us, for example, your name, email address, photo, list of social media contacts, and any other information that may be or you make accessible to us when you connect your social media account to your Site account.
Use of Personal Information
We and our service providers use Personal Information for legitimate business purposes, including:
Providing the functionality of the Site and fulfilling your requests.
- To provide the Site’s functionality to you.
- To respond to your inquiries and fulfill your requests.
- To send administrative information to you, such as changes to our terms, conditions, and policies.
- To allow you to send messages to a friend through the Site. By using this functionality, you are telling us that you are entitled to use and provide us with your friend’s name and email address.
We engage in these activities to manage our contractual relationship with you and/or to comply with a legal obligation.
Providing you with our newsletter and/or other marketing materials and facilitating social sharing.
- To send you marketing communications that we believe may be of interest to you.
- To facilitate social sharing functionality that you choose to use.
We engage in these activities with your consent, to the extent consent is required by applicable law.
Analysis of Personal Information for business reporting and providing personalized services.
To personalize your experience on the Site by presenting content, products, and offers tailored to you.
We provide personalized services either with your consent or because we have a legitimate interest.
Allowing you to participate in sweepstakes, contests or other promotions.
- We may offer you the opportunity to participate in a sweepstakes, contest or other promotion.
- Some of these promotions have additional rules, which could contain information about how we will use and disclose your Personal Information.
We use this information to manage our contractual relationship with you.
Aggregating and/or anonymizing Personal Information.
Accomplishing our business purposes.
- We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose.
- For data analysis, for example, to improve the efficiency of our Site.
- For audits, to verify that our internal processes function as intended and are compliant with legal, regulatory or contractual requirements.
- For fraud and security monitoring purposes, for example, to detect and prevent cyber attacks or attempts to commit identity theft.
- For developing new products and services.
- For enhancing, improving, or modifying the Site and our services.
- For identifying usage trends, for example, understanding which parts of our Site are of most interest to users.
- For determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users.
- For operating and expanding our business activities, for example, understanding which parts of our Site are of most interest to our users so we can focus our energies on meeting our users’ interests.
We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, and/or because we have a legitimate interest.
Disclosure of Personal Information
We disclose Personal Information:
To our third party service providers, to facilitate services they provide to us.
To third parties like SendPulse, to permit them to send you marketing communications, consistent with your choices.To third-party sponsors of sweepstakes, contests, and similar promotions.By using the Site, you may elect to disclose Personal Information:
- These can include providers of services such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, auditing, and other services.
- On message boards, chat, profile pages, blogs and other services to which you are able to post information and content. Please note that any information you post or disclose through these services will become public and may be available to other users and the general public.
- To identify you to anyone to whom you send a message via the Site.
Other Uses and Disclosures
We also use and disclose your Personal Information as necessary or appropriate, especially when we have a legal obligation or legitimate interest to do so:
- To comply with applicable law.
To respond to requests from public and government authorities.
- This can include laws outside your country of residence.
To cooperate with law enforcement.For example, when we respond to law enforcement requests and orders.For other legal reasons.
- These can include authorities outside your country of residence.
- To enforce our terms and conditions; and
In connection with a sale or business transaction.
- To protect our rights, privacy, safety or property, and/or that of our affiliates, you or others.
- We have a legitimate interest in disclosing or transferring your Personal Information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings). Such third parties may include, for example, an acquiring entity and its advisors.
OTHER INFORMATION“Other Information”
is any information that does not reveal your specific identity or does not directly relate to an individual:
Browser informationServer log filesInformation collected through cookies, pixel tags, and other technologiesDemographic information and other information provided by you that does not reveal your specific identityInformation that has been aggregated in a manner such that it no longer reveals your specific identity
Collection of Other Information
We and our service providers collect Other Information in a variety of ways:
Through your browser or device:
- Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language and Internet browser type you are using. We use this information to ensure that the Site functions properly.
- Your “IP Address” is a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). An IP Address can be identified and logged automatically in our server log files whenever a user visits the Site, along with the time of the visit and the page(s) that were visited. Collecting IP Addresses is standard practice and is done automatically by many websites, applications and other services. We use IP Addresses for purposes such as calculating Site usage levels, helping diagnose server problems, and administering the Site.
Using pixel tags and other similar technologies:
- Pixel tags (also known as web beacons and clear GIFs) are used in connection with some Site pages and HTML-formatted email messages to, among other things, track the actions of Site users and email recipients, measure the success of our marketing campaigns and compile statistics about Site usage and response rates.
- We collect the physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We use your device’s physical location to provide you with personalized location-based services and content. We also share your device’s physical location, combined with information about what advertisements you viewed and other information we collect, with our service providers and/or marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns. In some instances, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you choose to deny such uses and/or sharing, we, our service providers and/or our marketing partners may not be able to provide you with the applicable personalized services and content.
Uses and Disclosures of Other Information
- Information such as your preferred means of communication is collected when you voluntarily provide this information.
We may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. In some instances, we may combine Other Information with Personal Information. If we do, we will treat the combined information as Personal Information as long as it is combined.
THIRD PARTY SITES OR SERVICES
THIRD PARTY ADVERTISERS
We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access or use the Site.
We seek to use reasonable organizational, technical and administrative measures to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. Please also be aware that we use third-party cloud service providers that provide hosting, data storage and other services pursuant to standard terms and conditions that may be non-negotiable; these service providers have informed us or the general public that they apply security measures they consider adequate for the protection of information within their system, or they have a general reputation for applying such measures. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us in accordance with the “Contacting Us” section below.
CHOICES AND ACCESSYour choices regarding our use and disclosure of your Personal InformationWe give you many choices regarding our use and disclosure of your Personal Information for marketing purposes. You may opt-out from:
Receiving marketing-related emails from us: If you no longer want to receive marketing-related emails from us on a going-forward basis, you may opt-out of receiving these marketing-related emails by clicking on the unsubscribe links provided in emails.Our sharing of your Personal Information with affiliates for their direct marketing purposes: If you would prefer that we not share your Personal Information on a going-forward basis with our affiliates for their direct marketing purposes, you may opt-out of this sharing by turning off this feature in any services we provide you.Our sharing of your Personal Information with unaffiliated third parties for their direct marketing purposes: If you would prefer that we not share your Personal Information on a going-forward basis with unaffiliated third parties for their direct marketing purposes, you may opt-out of this sharing by turning off this feature in any services we provide you.
We will try to comply with your request(s) as soon as reasonably practicable. Please note that, if you opt-out of receiving marketing-related emails from us, we may still send you important administrative messages, from which you cannot opt-out.
How you can access or change or delete your Personal Information
If you would like to request to review correct, update, suppress, restrict or delete Personal Information that you have previously provided to us, or if you would like to request to receive an electronic copy of your Personal Information for purposes of transmitting it to another company (to the extent this right to data portability is provided to you by applicable law), you may contact us by writing to us here
or to Personal Information Request, Knowable, 1001 6th Avenue, 14th Floor, New York, NY, 10018. We will respond to your request consistent with applicable law.
In your request, please make clear what information you would like to have changed, whether you would like to have your Personal Information suppressed from our database or otherwise let us know what limitations you would like to put on our use of your Personal Information. For your protection, we may only implement requests with respect to the Personal Information associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable.
Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting such change or deletion (e.g., when you make a purchase or enter a promotion, you may not be able to change or delete the Personal Information provided until after the completion of such purchase or promotion).
We retain Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law.
The criteria used to determine our retention periods include:
The length of time we have an ongoing relationship with you and provide the Site to you (for example, for as long as you have an account with us or keep using the Site);Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); orWhether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).
USE OF SITE BY MINORS
The Site is not directed to individuals under the age of thirteen (13), and we do not knowingly collect Personal Information from individuals under 13.
JURISDICTION AND CROSS-BORDER TRANSFER
Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Site you understand that your information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your Personal Information.
If you are located in the European Economic Area (comprised of the EU Member States, Iceland, Liechtenstein, and Norway, together “EEA”): Some of the non-EEA countries are recognized by the European Commission as providing an adequate level of data protection according to EEA standards (the full list of these countries is available here
. For transfers from the EEA to countries not considered adequate by the European Commission, we have put in place adequate measures, such as standard contractual clauses adopted by the European Commission to protect your Personal Information. You may obtain a copy of these measures by contacting us in accordance with the “Contacting Us” section below.
We ask that you not send us, and you not disclose, any sensitive Personal Information (for example, social security numbers, credit card information, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Site or otherwise to us.
THIRD PARTY PAYMENT SERVICE
, or please write to the following address:
1001 6th Avenue, 14th Floor
New York, NY 10018
Please note that email communications are not always secure; so please do not include credit card information or sensitive information in your emails to us.
ADDITIONAL INFORMATION FOR INDIVIDUALS IN THE EEA
If you are located in the EEA, you also may:
Contact us here
Lodge a complaint with a data protection authority for your country or region, or where an alleged infringement of applicable data protection law occurs.